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Search Engine Optimization is a tough business. One of the most important things most search engines look at when evaluating the quality of backlinks is Page Rank. There aren't many PR 8 sites out there, but MSU and some of other famous names are amongst them. Basically, these sites are considered to be very authoritative, and a backlink from one of them is like gold-dust. Google wants quality rather than quantity when ranking your website.
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